We’ve all heard the expression, “Beauty is in the eye of the beholder.” At Ten5 Marketing, we like to say, “Beauty is in the ROI of the beholder”.
Everyone talks about ROI (return on investment) in marketing, but few marketing consulting and services companies have the tools and expertise to actually measure the ROI on each marketing initiative from end-to-end within your business.
It’s all good and well to show that you had a stellar click-through rate on your latest email marketing campaign, so it was therefore a great success, but can you easily see you how many sales opportunities that campaign created, how many were closed, how many were lost, and how many are still pending – and what stage and dollar value for each opportunity? And can you see these figures accurately a week after the campaign, or a quarter, or a year later?
So here’s the “beauty” part. A powerful CRM system like our favourite, Zoho CRM, integrated with Zoho Campaigns email marketing engine, allows you to track and measure every one of your marketing initiatives; from the leads generated, to the sales opportunities created, to won or lost sales. With the click of a button you will be able to generate a report to show your ROI on each campaign. And the CRM system can be mapped specifically to your business, enabling you and your staff to follow-up efficiently with your new prospects and existing customers, at each stage, to help you close significantly more sales than you lose.
You’ll be the beholder of the ROI. It’s beautiful.
Contact us today for your FREE 30-minute marketing consultation. We’ll give you some ideas and help take the mystery out of marketing.