When we mention copywriting services to our clients, they often think we are referring to protecting their company’s brand, tagline, messaging, etc through a legal copyright. While that may be important, depending on the business they are in, competitive environment, etc, we are referring to written copy for the purpose of marketing, PR and business communications.
According to Wikipedia’s definition, “Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The addressee (reader, listener, etc.) of the copy is meant to be persuaded to buy the product advertised for, or subscribe to the viewpoint the text shares.
Marketing copywriters help create direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. Copy can also appear in social media content including blog posts, tweets, and social-networking site posts.”
This definition pretty much says it all. We are Vancouver’s marketing copywriting experts, helping our clients with all of the above, to ensure they reach their intended audience with the right message, through the right media, at the right time. We provide targeted, creative, compelling marketing content writing services and content for web marketing, social media marketing, email marketing, sales presentations and scripting for marketing videos.
Contact us today for more information.