Any marketing or sales message seeks an emotional trigger or transaction. Marketing videos accomplish this quicker and more powerfully than written text. It puts you on your prospect’s emotional radar in ways that other advertising media does not. People don’t fall in love with companies, they fall in love with people. So, humanize your message and speak directly to your potential customers.
Web video is the fastest-growing form of online communication today. It works across all web platforms and through all social media sites. A video makes your site stand out from the competition, providing a richer experience on landing and home pages than text, so it makes your site “stickier”. Visitors will stay longer because they are more deeply engaged. People will not read 5 lines of text, but will watch and entire 5 minute video!
80% of your competitors don’t have video on their site. You need to worry about the 20% that do. Video makes product demos compelling and customer testimonials are hugely popular. They sell your products and services for you. Training videos beat the cost of many tasks of field instructors and limits your travel costs.
Did you know: With modern technologies, the cost of making high-quality video has been drastically reduced. If you can afford print, you can afford video. We can offer TV media buys at very affordable rates, designing a campaign for your company that costs the same as monthly print buys, with FAR greater exposure!
Pundits say that within three years, 90% of web content will be video. So ask yourself, by this time next year, what is going to make YOUR website stand out? How is YOUR story going to be heard across all marketing channels? We recommend making video a top priority in your marketing plan for 2013.