Email Marketing & Automation Vancouver
Don’t let the new Canadian Anti-Spam Law (CASL) stop you. Email marketing still provides a strong bang for your marketing buck. The key is to deliver relevant, timely information to a highly targeted list(s) of prospects and/or existing clients while working within the new anti-spam law. We have the solution, tracking implied and explicit opt-in dates and data using a CRM system to ensure your company is compliant at all times.
Email marketing allows you to drive traffic to your website and engage them further, by providing additional information and specific calls to action. By adding web marketing videos into your email marketing campaigns, you’ll engage your email recipients at a much deeper level, showing them who you are, and what you can do to help them.
Our email marketing and automation services, based in Vancouver, BC, include email campaign strategy, email template creation, marketing content writing, image selection and sizing, email list management, testing and sending of your campaign, and detailed metrics reporting.
Email Marketing with Zoho CRM & Campaigns
We can send your email campaigns using a web-based (online) campaign management tool (there are several good ones we can help you choose from), or better yet, we can set up Zoho CRM, an online customer relationship management (CRM) system, that we tailor specifically to your business, and integrate it with its own email marketing engine, Zoho Campaigns.
This system allows you to leverage the power of CRM to remain compliant within CASL and target your subscribers with the right message, at the right time. Zoho Campaigns can be used for “one-off” campaigns, such as a promotional campaign or newsletter, or for full marketing automation, where automated responder campaigns, also known as “drip campaigns”, will trigger based on one or a series of events, and send a series of emails at specified intervals, over days, weeks or months.
You will be able to track the results from leads generated though your website, to sales opportunities created, to won or lost sales. This system is the best one we have ever used, to accurately measure and report on your true email campaign ROI (return on investment). You’ll know exactly what’s working and what isn’t with your email marketing campaigns, so you can focus on what is.
Zoho Campaigns provides reporting that is easy to understand, showing open and click-through rates, social media marketing reach and a list of “who clicked on what” in your emails, so you can follow up immediately and provide further information on their areas of interest to help close a sale. Our Vancouver email marketing service enables you to calculate your ROI, so you know that your marketing budget is being spent wisely and getting results.
To learn how we can take your marketing to the next level with marketing automation, and fully integrate it with your sales and customer service, visit our CRM consulting services page.
Contact us today to learn more about our email marketing packages and monthly services.